This was a really special project for me. I'm OBSESSED with football (soccer for the Americans in the room), and I was lucky enough to help create a brand and website for Aleksandar Mitrovic, a young Serbian striker currently playing for Fulham in the best league in the world: the English Premier League. He's played for some top-class clubs, including one of my favorites Newcastle United. Not only that, but he also regularly represents Serbia in international competitions and played in the 2018 World Cup.

Aleksandar is known as an aggressive, powerful striker with a bold and confident attitude. This led me to create an in-you-face brand with lots of contrast, using black, white, and red. His aggression is represented in the broken-glass effect in the logo and the header graphic, where Aleksandar is pictured in action and breaking through glass.